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Orissa Rural Livelihood Programme (JEEVIKA)

Orissa Rural Livelihood Programme ( JEEVIKA) is being implemented in the block areas of Puri and cuttack district by GERIATRIC WELFARE CHARITABLE TRUSTwith the support of DRDAs. Taking into account the skill deficit of the villagers and the potential of filling the skill gap in terms of promotion of sustainable livelihoods.

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Promotion of Sustainable Agricultural Practice

Agriculture is the primary occupation of the people of this area & they have been practicing diversified agricultural practices. Different types of pulses, millets, oilseeds, local vegetables, traditional varieties of paddy are cultivated here. Farmers practice organic farming and don't use chemical fertilizers or market seeds. Therefore, agricultural produces of Kondhamal has a great demand for its taste, originality & organic flavor in wider markets of the state. Of late, there has been a shift towards market-oriented agriculture.


This practice has damaged autonomy and sustainability of agriculture leading to destruction of traditional seed diversity, crop varieties, cropping pattern, traditional agricultural knowledge and skills. So to conserve and to develop the traditional agricultural practice and to increase production & productivity, GERIATRIC WELFARE CHARITABLE TRUSThas taken many agricultural measures in this area.


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